Of course, my own view is a bit different - more like the father that went dancing through the aisles in the Staples commercial from a few years back, as the strains of Perry Como singing "It's The Most Wonderful Time" played in the background.
After all, the start of school is a new beginning. New clothes, new school supplies. New chances to get stuffed into a locker.
Ah, good times.
So how can you take advantage of such good times?

One way would be to give customers something they need for their childrem. A new backpack might be a good way todo this, but we can also do custom imprinted pencils, folders, or peraps an insulated lunch sack? Like there from PerfectLine...
One other way would be to introduce a new product they could use, but which would be so cool tht everyone wants one. For example:
- A couple of years ago, that was the LIVESTRONG bracelet from Lance Armstrong. The debossed silicone bracelet has become ubiquitous, in as many colors as the rainbow.
- Last year, the USB thumb drive became the cool product. Share papers, phots, songs, etc...

Both of those are last year's ideas? This year's? How about a USB drive in a silcone bracelet!
Minimum quantities apply. Call for details.
Enjoy the weaher and have a good day...
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