Monday, August 20, 2007

Back to School

My daughter looked at me this morning and groaned. "Only two more weeks of freedom."

Of course, my own view is a bit different - more like the father that went dancing through the aisles in the Staples commercial from a few years back, as the strains of Perry Como singing "It's The Most Wonderful Time" played in the background.

After all, the start of school is a new beginning. New clothes, new school supplies. New chances to get stuffed into a locker.

Ah, good times.

So how can you take advantage of such good times?

One way would be to give customers something they need for their childrem. A new backpack might be a good way todo this, but we can also do custom imprinted pencils, folders, or peraps an insulated lunch sack? Like there from PerfectLine...

One other way would be to introduce a new product they could use, but which would be so cool tht everyone wants one. For example:

- A couple of years ago, that was the LIVESTRONG bracelet from Lance Armstrong. The debossed silicone bracelet has become ubiquitous, in as many colors as the rainbow.

- Last year, the USB thumb drive became the cool product. Share papers, phots, songs, etc...


Both of those are last year's ideas? This year's? How about a USB drive in a silcone bracelet!

Minimum quantities apply. Call for details.

Enjoy the weaher and have a good day...

0 comments: