Your Ad Here...There...and Everywhere

Marketing comes in all shapes and sizes....all in the name of getting a business name or product in front of the customer.

One idea in advertising is where will your customer be when he or she realizes they need your product. Advertising industry thinking used to be that, behind the wheel, they were thinking of the next place to fill up, eat, sleep or visit. That's changed. Dramatically.

In our "modern" times, we're as likely to view the car as a mobile office as transportation. While multitasking while driving may be unhealthy and downright dangerous, it still is a fact, and advertisers are responding. But how to get their message to you?

They've tried radio - but the explosion of satellite commercial free radio, the popularity of non-commercial NPR type stations (KUOW FM is the the highest rated station in the greater Seattle market), and the ability to plug in your iPod into the car stereo diminsh that avenue.

Billboards are seen in most places as urban blight, and are restricted.

A few years back, a smart person in the industry realized that there is a lot of free space on the sides of vehicles - trucks and buses. So they started doing biollboards on the side of buses and large graphics on the sides of trucks...

But why stop there... as this article in today's NY Times points out.

Your Ad Here, on My S.U.V.? And You’ll Pay? - New York Times

Interested? Here's the link to FreeCarMedia to find out more...