Thursday, January 07, 2010

In Pursuit of Success

Success.

All of us want it. Even if we define success differently, we all want to achieve it.

For Perfect Impressions, we define success in two ways:

1) Helping our clients achieve their success through communicating their stories to their desired audiences; and

2) Finding new and different ways of storytelling each year and letting our clients know about these so they can shape their stories and communicate even better.

Next week, we're heading off to Las Vegas to work on our second success story. Each year, the Promotional Products Association International (otherwise known as PPAI) holds a convention and trade show, where members of the industry can get together, discuss current issues and trends, get additional training, and see what new products and ideas suppliers are rolling out.

It's a BIG show (over 2,000 exhibitors), with a lot to see. But I'm looking forward to attending this year.

I'm even more excited about sharing this with you. I'll be blogging daily about what I've seen and heard, and I'll pass the ideas I've found to be most interesting.

Of course, I'm also interested in helping you. If there is something you'd like me to research while I'm there (what campaigns have or have not worked well for your industry, A certain product you have an interest in using to tell your story), please drop me an e-mail at info@pipromotions.com and I'll be sure to find out for you.

I'll also be appearing tomorrow at the Good Morning Snohomish County Networking Breakfast at the Lynnwood Convention Center. Stop by to discuss new trends in physical marketing and more.

Have an outstanding weekend.


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