Rollin', Rollin', Rollin', Keep Your Story Rollin'

Marketing comes in all shapes and sizes, all in the name of getting a business name or product in front of the customer.

One of the tactics used in advertising is identifying where your customer will be when he or she realizes they need your product. Advertising industry thinking used to be that, behind the wheel, they were thinking of the next place to fill up, eat, sleep or visit. That's changed. Dramatically.

In our "modern" times, we're as likely to view the car as a mobile office as transportation. While multitasking while driving may be unhealthy and downright dangerous, it still is a fact, and advertisers are responding. But how to get their message to you?

They've tried radio - but the explosion of satellite commercial free radio, the popularity of non-commercial NPR type stations (KUOW-FM is the the highest rated station in the greater Seattle market), and the ability to plug in your iPod into the car stereo diminsh that avenue. Billboards are seen in most places as urban blight, and are restricted, if not outright banned.

Given these realities, how could a company tell their story to drivers in their cars.

A few years back, a smart person in the industry realized that there is a lot of free space on the sides of vehicles - specifically trucks and buses. So they started doing billboards on the side of buses and large graphics on the sides of trucks...

But why stop there... as this article in the NY Times points out.

Your Ad Here, on My S.U.V.? And You’ll Pay? - New York Times

Of course, this means you are using your vehicle to tell someone else's story. It's at a price - they rent your vehicle's exterior from you.

But if you're considering using your vehicle as a rolling marketing message, why not use it to tell your story instead?

If you are interested in being a billboard for someone else, here's the link to FreeCarMedia to find out more info.

If you'd like to learn about using your vehicle to specifically tell your story, here's a link to Signs Now in Mill Creek, WA. They are a company specializing in large outdoor graphics, including vehicle graphic wraps.

Remember - it's your story. This is just one way we'll help you tell it.